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✦ Limited Editions. Signature Curated Collections. ✦ Artist in Focus: The Resurgence of Jyoti Swaroop Readmore.. ✦Upcoming announcement: Satellite Event— Conferro Heritaè × INCSA (in association with Smithsonian Institution and Durham University) ✦ Coming Soon: International Connoisseurs Print Heritage Museum by CCV ✦ Emerging Artist Spotlight: Apurva Singh ✦ Limited Editions. Signature Curated Collections. ✦ Artist in Focus: The Resurgence of Jyoti Swaroop ✦Upcoming announcement: Satellite Event— Conferro Heritaè × INCSA (in association with Smithsonian Institution and Durham University) ✦ Coming Soon: International Connoisseurs Print Heritage Museum by CCV ✦ Emerging Artist Spotlight: Apurva Singh

Movie lobby cards were created in America in the early 20th Century as film-promotion pieces. Lobby cards often featured hand-drawn movie stills to advertise films in theatre lobbies. Introduced around 1913, they were printed on heavy, thick paper. By the 1920s, they evolved into colourful artworks. 

These lobby cards featured stills from the films.

Entrenched with vibrant and warm colours, the stills depict poignant moments from the film; showcasing vividly the themes and subjects, as well as the actors of the film in an emotive frame. Featuring hand painted and dramatic scenes from the film, the lobby cards often highlighted the names of the hero and heroines, and the logo of the productions house.

 These were sent out for the publicity with images reflecting the content of a newly released movie. These were similar to posters but smaller, usually 11 in × 14 in (28 cm × 36 cm), also 8 in × 10 in (20 cm × 25 cm) before 1930. Now, these have become collectibles and their value depends on their age, quality and popularity.