Beginning with simple hand-drawn illustrations, the vintage advertisement industry in India evolved into a hub of emerging visual art in the 20th century. Advertisements, rather than simply reflecting culture, actively shape it through the dissemination and reinforcement of social rules and trends.

Not only do vintage ads reveal the famed names of the era, but also the social and cultural dictates they were set in. While advertisements undoubtedly reframed aspirations, they themselves were crafted from the cultural fabric they emerged within, borrowing the desires of a nation in transition to sell visions of modernity.

Advertisements are collectibles, which portray multiple dimensions of history and culture both at macro and micro level. It is a historic entity both for a country, the publication as well as the corporate signifying its own history, the marketing strategies employed, level of globalization, competition, etc. With a research-led curatorial vision, Conferro presents one of the largest collections of Vintage advertisements from Global publications including newspapers, magazines, books etc from various regions, eras and languages of the world. It is a curated collection of more than 2 million advertisements presented at various platforms by Conferro among other collectibles including cartoons, comics, puzzles, photographs, features etc.

Published vintage Advertisements have much more significance than being a product promotional tool or a guide to the products manufactured and marketed in the past. It is a foray into the social factors of the times influencing business decisions, their effect on products, pricing and presentation. They also reflect various other influencers of the times including the economy, degree of innovation, fashion, rituals and customs of the era, depicting diversity, for e.g., commissioning a variety of portraits, from Hindu deities to Bollywood heroines.